Full Spectrum Media built 10k sq foot facility to do hd VIDEO

Full Spectrum has expanded their services by launching a custom FSMstudio to specialize in short video and Investor Relations video releases.

FSM has upgraded to a new 10,000 square foot location. The move stems from FSM’s unprecedented growth in the last year and will enable them to provide additional marketing services to their clients.

While staying true to their “full spectrum of services,” FSM offers; a state-of-the-art 5,000 square foot dedicated photo/video studio, complete with a devoted sound and make-up room. This will allow FSM to create and capture video on premise with the intent of advertising for any current and prospective clients.

The newly developed studio will encompass all the necessary equipment in order to effectively produce captivating professional photography, short videos, IR video releases, including HD video capabilities with FULL BLOWN editing bays.

Partnering with world-renowned photographer, Peter Langone, FSMstudio will ensure nothing less than perfection for their clients to provide successful marketing, advertising and public relations, including:
A full array of Video and Photo Lighting Systems provided by Broncolor
Acoustic sound dampening
Large Green Screen with a selection of backdrops
High Definition Video Camera Systems
The Latest in Digital SLR cameras
Complete Macintosh based Non-linear Video Editing Systems

FSMstudio will also offer off-site video capture…from corporate presentations to extreme sports footage. FSM enriches lives with both digital and physical information to ensure market coverage; their “full spectrum of services” has all the media channels covered.

Randy Schneider in Start Up Nation with partner Allen Evans

Savvy Sell-Through Tips to Keep Customers Coming Back for More

If you want to understand how important sell-through is to the success of your product, consider the case of Contech Electronics.

By focusing on shelf space and sell-through at such big-box retailers as Home Depot, the Victoria, British Columbia, startup is on pace to produce $4 million in revenues this year, and more than $8 million in ’07, compared with six-figures a couple of years ago.

“It takes more than a good product to sell well,” says CEO Mark Grambart, whose company makes motion-activated sprinklers meant to chase wild animals from lawns and gardens. “You need to spend as much creativity and innovation to sell your product once it’s on the shelf as you did in creating the product.”

Get all exclusive with your major retailers

Shelf-space is one thing, but it’s quite another to get a major retailer to give your product a chance to prove itself. One way to do it is by promising exclusivity. In an era of homogenous big-box retailing, this can be very tempting to Wal-Mart, Target, Lowe’s or other major chains.

Robin Gohsman believed Target would be the perfect retailer for Be Bars, a line of nutrition snacks he was creating. He studied similar products offered by the Minneapolis-based chain, and the gaps in its lineup. After he impressed Target buyers, they agreed to significant test marketing of Be Bars – if they could be the exclusive retailer.

“We convinced them we had the potential to increase their business because this was a line of products that was marketed and packaged differently from everything else in the marketplace,” says Gohsman, founder of Be Unlimited, in Milwaukee. “And we were willing to go it alone with them.” After a 200-store test of Be Bars in 2004, Target rolled out the line nationwide in early ’06.

Mix it up – extend your product line

With new products constantly entering the market, retailers have to be stingy with shelf space. Ironically, one way to carve out more for yourself is by offering to fill more! Once it’s clear there’s consumer interest in your product, introduce new versions and other products that make sense for your brand for a more varied mix.

Tom Szaky came up with an organic fertilizer made worm from droppings, then quickly turned his attention from large commercial sales to consumer uses. He packaged TerraCycle in eco-friendly used soda bottles, and got it on the shelves of Home Depot and Wal-Mart. Then it was up to him to keep it there.

The key was coming up with new sizes, packaging and varieties. It assured his retail partners that TerraCycle’s innovations and staying power would hold customer interest.

“We’re going to be up to 12 or 13 total products by next year,” says Szaky, co-founder and CEO of the Trenton, N.J.-based company. “And we’ll be close to hitting $6 million in sales next year after just $70,000 in 2004.”

Spread your product’s back-story

Consumers will be curious about your product once they see it on store shelves, even if they don’t buy the first time. Be ready to tickle and feed their interest – and encourage a sales by telling the story behind your product.

Figure out what makes your product, your company and even you interesting or unique. Put the facts together in a simple description or narrative or get the help of a good writer. Then tell that story in every space you can find: on the back of your package, on your Web site, in a press release to local media.

Randy Schneider and Allen Evans launched Generator Nation in Fort Lauderdale, Fla., a couple of years ago after seeing the need for emergency power sources during natural disasters. Part of every sale is donated to hurricane-relief charities. They worked with a local PR firm to get their timely story out to South Florida media, helping produce strong demand at Sunbelt Rental, the retail chain that stocks Generator Nation products.

No ad budget? Go to grassroots

Chances are you won’t be able to support your retail presence right away with a full-blown ad campaign. In that case, rely on grassroots marketing tactics. Ask if your retailer will let you hand out product samples or other freebies in the store. Start a blog that includes customer testimonials about your product. Enlist friends and family as product evangelists. Ride around your first metro markets in a panel van painted with product images and info. The methods are limited only by your imagination!

Our Bottom Line

Landing those first retail deals is only the start. From then on, it takes innovation, imagination and work to get the sell-through that keeps your retail partners coming back for more – while you watch your company grow.

Entrepreneur Magazine, Randy Schneider

Knock, Knock...

Door-to-door sales are back.

By Gwen Moran | Entrepreneur Magazine - August 2006

Randy Schneider, 32, and Allen Evans, 39, partners in Generator Nation, found direct selling to be a very effective way to reach out to hurricane-ravaged communities that needed the permanent and portable backup power systems their Fort Lauderdale, Florida, company sells.

In the wake of the National Do Not Call Registry, some companies are going door-to-door as an alternative outreach option. The Direct Selling Association, a direct-sales industry trade association, has seen an increase in inquiries about door-to-door sales. But don't knock until you've tried this:

• Check local legislation. "It does seem like there have been some increased efforts on [the] local level to put restrictions on door-to-door sales," says John Webb, associate legal counsel for the DSA. Some communities ban door-to-door selling, while others require sellers to register at the town hall. Call the municipality you're targeting to find out specifics, or you could face fines.
• Shelve the hard sell. "We ask if there is a time when we can come back and give a consultation--we don't sell right off the bat," says Schneider. This helps Generator Nation reps gain trust.
• Be identifiable. Wear a badge or other identification to show customers that you're with a legitimate company.

Randy Schneider in USA TODAY

Bush tries to soothe storm-weary Floridians

By Donna Leinwand, USA TODAY

BOCA RATON, Florida — President Bush toured battered areas of South Florida on Thursday and said "life will get back to normal" for millions left without power and other necessities after Hurricane Wilma.

		After relief delays and lengthy lines at the Orange Bowl, a Miami resident adds a meal pack to her load of ice and water.
		By Alan Diaz, AP

"Things don't happen instantly," Bush said to a crowd of volunteers serving hot meals in Pompano Beach. "Soon, more and more houses will have their electricity back on, and life will get back to normal. In the meantime, the federal government ... is responding as best as we possibly can."

Bush said lack of electricity is the biggest problem in the storm's aftermath. He said about 6,000 out-of-state power workers are in the state to help get electricity restored as soon as possible. (Related items: Video | Photos)

Hurricane Wilma struck South Florida on Monday. It killed 14 people and left more than 3 million homes and businesses without electricity. About 2 million customers were still without power Thursday, according to Florida Power & Light (FPL). Estimates of the storm's damage could reach $10 billion.

Problems are likely to linger. FPL says south Palm Beach, Broward and Miami-Dade counties might not have power fully restored until Nov. 22.

Fuel and ice remained scarce Thursday. Residents stood in miles-long lines for gas. Ice and water were snatched up moments after they came in to distribution centers. Long lines of people stood outside The Home Depot in Boca Raton at 5 a.m. to buy generators.

The Federal Emergency Management Agency said that 121 water trucks, 136 ice trucks and 27 food trucks arrived in the area Thursday.

Florida residents, many of them veterans of hurricanes, have been coping with problems as well as they can. Dozens of small businesses have begun to reopen, fueled mainly by ingenuity.

Outside an empty storefront along the railroad tracks, Randy Schneider, 32, of Boca Raton, posted a hand-lettered cardboard sign offering generators for sale. Schneider usually sells his generators online at Generatornation.com. But with electricity out and the Internet inaccessible for almost all Floridians, Schneider came up with a new sales plan: He loaded up his minivan with generators from his warehouse in Pompano and set up a site in Fort Lauderdale and another in Boca Raton. "It's all word of mouth," he said.

After two days of roadside business, Schneider had sold 65 to 70 generators in Fort Lauderdale and another 30 in Boca Raton. Prices range from $500 for the smallest model to $1,200 for the largest.

"I discounted a little," Schneider said. "I don't want to gouge. It's my reputation. I'm trying to brand my company. And you feel sorry for people. People are desperate."

Burgers and chicken were on the house Thursday in the parking lot of Boca Ale House in Boca Raton. "We thought it would be a nice gesture," says general manager Adam Mesmer, 34. "And if we don't cook it, it'll just go bad."

One of Mesmer's suppliers loaned the Ale House a refrigerated truck, which they'll run until the gas tank is dry. On Wednesday, he sent an employee on "an all-day ordeal" to buy a barbecue grill at The Home Depot, he said. Power came on at the restaurant late Thursday, so he'll open today.

Rooms To Go, a furniture store whose exponential growth was fueled in part by rebuilding after Hurricane Andrew, reopened at 5 p.m. Wednesday. By Thursday, two customers had strolled in, and two others had called asking about delivery of sofas, manager Vincent Rosati said.

"When people start settling insurance claims, we'll see a lot of business," Rosati said.

"We opened because our Rooms To Go employees need to make money and people need furniture," he said.

The Jaffe Animal Clinic in downtown Boca Raton never closed, says veterinarian Paul Jaffe. Last year's storms left the clinic powerless, forcing Jaffe to care for injured and sick animals in the parking lot for two weeks. This year, he purchased a generator and had it integrated into the building. The clinic boarded animals during the storm and continues to have a full house as residents leave the area to stay with friends or in hotels that have electricity.

"We've had emergencies, all types of illnesses," Jaffe said. Animals have gotten dehydrated, sick from bad water and injured from debris, he said. "I grew up in Boca, and I feel it's an obligation to the community to stay open if I can."

Randy Schneider, South Florida CEO

Board’s Up

Wakeboarding = meditation for Full Spectrum’s CEO.

By Oriane Lluch


Randy Schneider wakeboards when he wants to clear his head.

Growing up in Wisconsin surrounded by farmland, Randy Schneider always felt like a “frustrated surfer,” he says. It is part of the reason the CEO of Fort Lauderdale-based Full Spectrum Media, a communications firm with revenues just under half a million dollars last year, chose to make South Florida his home. And Schneider is no longer frustrated. Now, he wakeboards at least twice a week, and skateboards as well.

“I love board sports,” says Schneider, 32, who hopes to compete in a wakeboarding contest next year. He says it is “truly time for me to clear my head.” If you cannot find him in the offices of his 10-employee company, chances are he is hitting the water at a local cable park, where overhead wires enable watersports enthusiasts to try out different moves.

Wakeboarding is similar to a snowboarding on water while being pulled by a boat, preferably in calm waters. It evolved from the techniques used in water skiing, snowboarding and surfing: Wakeboarders strap their feet to the board, hold onto a tow line, and ride on top of the water behind a boat, getting enough speed to do tricks. “When I’m behind a boat or at Ski Rixen, the cable park, there is no better feeling than flying through the air at 20 miles per hour, holding a handle and flipping or spinning your body,” Schneider says.

“The adrenaline rush is indescribable, especially when you learn a new trick. The high lasts for a week.”

Although Schneider still surfs and skateboards, he explains that since he picked up wakeboarding in the early 1990s it has been his passion — despite having “blown out” both of his knees and injured a rotator cuff. He attributes these bodily sacrifices to his affinity for learning new tricks. Today he owns seven wakeboards and dozens of skateboards. Even though he practices yoga, Schneider finds his wakeboarding hobby to be his real form of meditation. “Luckily, I’m now in a position where if I wanna go, I go,” he says.

Schneider’s entrepreneurial instincts came as early as his interest in boarding sports. By 13 he was selling skateboards from his parents’ basement. A self-taught businessman, Schneider decided to find a way to turn his adult passion for board sports into a business, too, and founded 5boards.com, a Web site that sells wakeboards. “If I love something, I spin it into work,” he says of the site, which gets almost 200 visitors each week and updates fellow boarders about local events. Anyone who contributes work to the site gets a share of its profits. “Someday that site will be very busy,” he believes.

His ultimate goal, though, is to resemble a fellow wakeboarder who is 75. “He is in incredible shape. He loves wakeboarding, and it’s his only exercise. I could only dream to be like that [at his age].”

WWA Wake Park Series Finals

WWA Wake Park Series Finals

$10,000 on the line for the 2007 WWA Wake Park Series Finals presented by Ten-80
The 2007 WWA Wake Park Series presented by Ten-80 will conclude on Saturday, November 10th when the overall champions are named at the Series Finals to be held at Ski Rixen in Deerfield Beach, Florida. After some incredible performances at the first 3 stops, you won’t want to miss the action packed show as riders attempt to throw down their best runs in a continued effort to accumulate points and obtain the overall title. Texas rider Tom Fooshee has been on fire all season but can he keep the lead against fellow Texan Josh Rice and Rixen local Rob Mapp? Mapp will have the home park advantage as he tries to edge out his other opponents. Come see who will end up ahead as the race for top honors continues.
The Series Finals will also incorporate 3 new amateur divisions: Beginner and Intermediate Wakeboard along with Amateur Wakeskate, in addition to the 4 Wake Park Series divisions of Pro Men, Pro Wakeskate, Jr. Men and Open Women. The new divisions will give the local and less experienced riders the opportunity to participate and the chance to compete against other riders at their same caliber. The entry fee for the amateur divisions will be $50 and include a one-day WWA membership. Entry fees for the WWA Wake Park Series will remain the same.

EventOrganizer@thewwa.com
or Fax: (407) 362-7766. Please send in your registrations before 11/05/07 to avoid the $25 late fee. All competitors must have a current WWA membership. For more in formation please contact the WWA at (407) 362-7841 or visit http://www.thewwa.com/
Bring all your friends and family and enjoy the competition, music and a fun day at the park as you watch all the action on the water. Ski Rixen is located in South Florida’s Quiet Waters Park in Deerfield Beach which also has an adjacent skate park, bike trails, food concession, BBQ facilities and picnic tables around the lake.
The 2007 WWA Wake Park Series Finals is brought to you by Ten-80, Ski Rixen USA, Freestyle Watches, Shred Ready Helmets, Infinispin, WebCast TV and WakeBoarding Magazine.
WebCast TV will be airing the Series Finals on http://www.ten-80.com/ immediately following the event.
$5000 Total Prize Money Breakdown Pro-Men & Pro Wakeskate 1. $1,400 1. $1,000 2. $ 650 2. $ 500 3. $ 400 3. $ 250 4. $ 150 4. $ 150 5. $ 100 5. $ 100 6. $ 100 7. $ 100 8. $ 100
$5000 Total Prize Money Breakdown for Overall Series Champions: Pro Men: Pro Wakeskate 1 $1,500 1. $1,000 2. $1,000 2. $600 3. $500 3. $400
Location Information:
Venue: Ski Rixen USA – Quiet Waters Park 401 S. Powerline RoadDeerfield Beach, FL 33442 Phone: (954) 429-0215 email:

skirixen@bellsouth.net


http://www.skirixenusa.com/

Miami Public Relation firm

South Florida Public Relations Firm, Full Spectrum Media, Announces Exclusive Agreement with Business Wire, a Berkshire Hathaway Company

FORT LAUDERDALE, Fla. (BusinessWire EON) June 26, 2007 -- Full Spectrum Media (FSM) announces today that they have completed an agreement with Business Wire, a Berkshire Hathaway Company. The partnership allows Full Spectrum Media to effectively distribute their branded PPR product using Business Wire’s proprietary distribution platform.

We made a significant investment in both talent and infrastructure to accommodate our research program which we hoped would help us fill the gap that the internet had become in our media outreach efforts.

“We realized how important the web and news optimization were becoming in the field of public relations,” says Full Spectrum Media President, Randy Schneider. “We made a significant investment in both talent and infrastructure to accommodate our research program which we hoped would help us fill the gap that the internet had become in our media outreach efforts.”

Schneider credits the success of PPR to the fact that his firm employs professionals in multiple marketing mediums including graphic design, printing, web development and public relations.

“The public relations team merged with the web department everyday for weeks. The goal was to find cohesion between the traditional news release and the web via XHTML optimization,” says Full Spectrum Media’s Vice President, David Muise. “We were able to delineate new measures for the way a press release was both written and distributed. We called the concept PPR for Pay-Per-Release.”

Muise says that his team found that hosting this news on their own servers was proving to be beneficial for clients as it increased search engine optimization (SEO), drove traffic to the website and provided for quantitative reporting. The next step for PPR was when the Business Wire team noticed the optimized news releases and introduced the Full Spectrum Media team to their proprietary distribution platform and their new EON concept, both of which were capable of handling FSM’s optimized news releases.

“We launched the PPR product in January and our clients were ecstatic about the increased web presence it offered,” says Schneider. “After delineating pricing and fulfillment measures, we felt comfortable enough to offer PPR as an a la carte product. The addition has increased billings by a third. The agreement with Business Wire will allow us to bring this service to the next level. We are expecting our PPR billings alone to grow at about 25% per quarter through 2007.”

Randy Schneider announces plans for 5boards.com

5boards.com gets ready to roll out its 2008 launch plans that will have boarders of all age’s drooling. Oct. 15th- Ft. Lauderdale Florida- 5boards.com has been a dream in the making for the past year states Randy Schneider 32 the founder of the internet company 5boards. " We truly have a comprehensive knowledge of all board sports. Our staff’s combined knowledge in the extreme board sport arena is well over 40 years of hands on experience.” 2008 will be an exciting year for this start-up company as they prepare their website to feature cutting edge videos from amateurs from all over the world in the following categories; Wakeboarding, Skateboarding, Kite boarding, Surfing, and Snowboarding. The point behind the videos to showcase amateur riders in hopes to get sponsored by a large corporation, states Schneider. 5boards.com will have a variety boarding news, updates, event calendar, forum, pro shop, equipment reviews to name a few features of the boarding web site. Having been an avid skateboarder since the age of 10, Randy Schneider has assembled a creative staff of board enthusiasts that truly have the understanding of the boarding market and its future internet potential. It doesn’t hurt that Randy Schneider is the co-owner of the fastest growing marketing firm Full Spectrum Media which will be handling all the press release distribution and media out reach. Full Spectrum Media also has an in-house web development team and SEO (search engine optimization) department and printing facility. Media Contact: Randy Schneider randy@5boards.com 954-239-9733 x1001

Full Spectrum Media Expands Services with www.FSMprint.com Ft. Lauderdale, FL

Full Spectrum Media Expands Services with www.FSMprint.com Ft. Lauderdale, FL- Full Spectrum Media announced today that they have officially launched www.FSMprint.com, the website servicing their in-house, full-color print facility. The creation of www.FSMprint.com comes as Full Spectrum Media’s print facility marks 40% sales growth for 2006. “The print arm of Full Spectrum Media grew at such a rapid pace in 2006 that we had to increase our infrastructure,” says Randy Schneider, President of Full Spectrum Media. “In turn, the scope of our services has increased effectively increasing our brand value. The demand for the website came from our customers who needed to keep abreast of the vast scope of our latest print capabilities.” www.FSMprint.com gives users direct access to the information they need when planning print jobs from business cards to high-resolution, off-set, digital applications. The wide range of services includes brochures, banners, postcards, flyers, posters, catalogs, direct mail and graphic design. The website also introduces Full Spectrum Media’s unique cross-marketing tool, PPR. “PPR bridges the gap between your marketing efforts,” says Schneider. “We have established a proprietary value-added service that allows our clients to connect their print jobs to their target customers in a way not previously possible.” Schneider says that PPR is an innovative tool that most other printing companies do not have the ability to offer. PPR brings news of your marketing strategy to your target consumers by informing traditional media outlets as well as optimizing the presence of your news on the web. About Full Spectrum Media: Full Spectrum Media is a focus firm offering clients a diverse array of business solutions including tailored marketing, public relations, brand identity, internet presence, art direction, and complete printing services. Their unique business model incorporates teams of professionals in each area of marketing all under one roof. This ensures that no matter what your marketing needs, strategy sessions include insights from a variety of professionals.